We’re focused on really having
automation be at the intersection of people, process, and technology. So what
we’re trying to do is create scaled solutions which can basically go into a
plug-and-play model into new accounts so that we don’t have to spend five or six
months having a new team figure out how they’re going to do a process that
they’ve all done slightly differently in the past. You can say hey this is the way
of performing process X, so that employees can be focused on creating
brands, creating wonderful stories, and creative strategies, not making sure that
data is flowing correctly back and forth. So I think the most poignant business
outcome would be employee satisfaction and engagement because we are actually
creating business value but we’re also helping people’s lives a little bit
better because the mind-numbing tedious work that one enjoys doing is being
taken care of in an optimized way.

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