Mac Greer: On Friday, shares of Amazon had
their worst day in four years, down around 8%. Concerns over slowing growth
in the wake up their earnings, Jason. Shares not doing much today. We should add that Amazon is
still up around 40% for the year. Perspective is an order.
But, what do you make of Amazon? Jason Moser: Every quarter, when we talk about
Amazon earnings, for many of us, the first thing we look to is top line
growth. It’s less about earnings. We know that typically, they’re going to be
reinvesting a lot of that money into the business and fulfillment and cloud infrastructure.
It’s more about top line, less about bottom line. Taking that into consideration, it makes sense
that the market was at least a little bit concerned here. Top line growth was a little bit lighter,
perhaps, than what the market was expecting. I think really, the selling is more from the
guidance for the holiday quarter. It’s difficult for Amazon to go in there and offer
a tight window of where they see that top line going. They even made the point in the call that
really, most of their money in this holiday quarter is made from this tiny window between
the middle of November towards the end of the year, and it’s just difficult
to predict. They offered a range. That range didn’t quite meet up with what
the market was hoping for, and you get the sell off. But it’s not to sit there and think,
“This is a business in trouble.” Clearly, it’s not. But it’s a business that
does a lot of different things. I think one point worth noting is that when
you look at the actual retail business, third-party sales now represent 53%
of total units sold on the platform. What that means is that Amazon is bringing
outside partners in and using their commerce platform to sell their stuff. It’s terrific. It’s very profitable, but it does play out
on the top line number a little bit. Taking everything into consideration here,
I think they’re doing a lot of great things. Amazon Web Services continues to grow.
It’s now a $26 billion run rate. That was $18 billion a year ago.
So, let’s not get too worked up. I’m going to hang on to
my shares for now. Greer: OK, deep breath.
I’ll keep my shares, as well. Emily, what do you think?
Emily Flippen: I totally agree. I think the high margin business, which is
the Amazon Web Services, is really going to be the main growth driver for Amazon,
along with initiatives that the company probably hasn’t even thought about yet.
This is a blip on the radar. I will just add, though, that I think a lot
of concern is coming from the growth of Prime subscribers, and the question of whether or
not the market has been tapped out for people who are going to pay a premium of $119 a year
for a Prime subscription, especially when you have a lot of people who have one account
per family. Is the growth there really maxed out? And did they achieve the Prime customer growth
that they were hoping to when they acquired Whole Foods, and started doing the discounts
for Amazon Prime members at Whole Foods? Was that a better deal for
Whole Foods than it was for Amazon Prime? I think that’s to be determined. Either way, I think it’s going to be concerning
for a lot of people, seeing the growth of Prime subscribers starting to slow down as
the market begins to get tapped out. Moser: We’re faced with the
conundrum of Prime or Costco, Mac. Which way do you go?
Greer: Oh, my gosh! Moser: Is it one or the other?
Greer: That’s Sophie’s Choice. That’s a totally offensive analogy and I apologize,
but I never want to be left with that. I would probably choose Amazon over Costco,
if I had to say that and please do not repeat that to Jim Sinegal. But I don’t
have to. I don’t have to. This morning, we ordered something
on Amazon, and it’s coming later today. My question is, do they have a distribution
center in our front yard now? I mean, how?! That’s voodoo magic.
I don’t understand it. Moser: The past couple of years, they’ve spent
a little bit more on fulfillment than they had historically. They have made the point here that this holiday
season, they’re going to be spending a little bit less, because they’ve spent
so much in the preceding couple of years. That could play out on
the bottom line favorably for them. Whether it does or not, I don’t know
that it really matters. But it’s worth noting. They continue to invest a lot in fulfillment. Bottom line is, much like Costco, Amazon is looking to
provide low prices and awesome customer service. There was a quote on the call. For me, this was the best quote of the call, and
it’s the best quote I’ve heard from them in some time. It came from Dave Fildes,
the director of investor relations. He said, “It’s easy lower prices, but it’s
much harder to be able to afford to lower prices.” That, to me, tells you
everything you need to know. That really, I think, is the crux
of the competitive advantage. Anybody can lower prices,
but can you afford to do it? And for a while, it didn’t look like
Amazon really could, until they could. Greer: That makes a lot of sense. I’m thinking back to your question again,
and I don’t like my answer, so I’m going to modify it and say that I don’t
want to give up Amazon or Costco. Costco has the treasure hunt. Amazon will never, in my humble opinion,
be able to replicate that treasure hunt mentality. That’s a wonderful thing.
And, they don’t have the free samples. You’re not getting free samples on Amazon.
Moser: It’s a fair statement! Greer: OK, so, lay off Costco.

2 thoughts on “Why Did Amazon Stock Book its Worst Day in Four Years?”

  1. Personally, I'm hoping to see GOOGL at 1030 again so I can buy some. But as a consumer, I hate this obsession US businesses have with paid premium subscriptions for stuff. Just the idea of it puts me off engaging with a service.

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