Mac Greer: Let’s begin with the big deal of
the day, financial technology provider Fiserv is buying payment processor
First Data in a $22 billion all-stock deal. Jason, that $22 billion number represents
a nearly 30% premium over where First Data closed on Tuesday.
First Data up big today. Jason Moser: This is a very good deal
for First Data shareholders. Congratulations! You should feel good about this. Fiserv is a company Matt and I talk about
on Industry Focus here and there on Mondays. Ultimately, in a nutshell, this buys Fiserv
market share into a part of the value chain that moves money around
in this world of electronic payments. It gives the combined entity a chance to cut costs
and boost margins over time, assuming they execute. The mechanics of the deal,
as you mentioned, are relatively fair. All stock. It does seem like Fiserv has had a decent
past 12 months over the past three years. Before today’s sell-off,
the stock was up 67%. It’s not like they’re selling with the
stock at depressed levels. That’s good. Probably could have gotten
away with issuing debt to do this. The thing about stock deals,
stock is still theoretical. It doesn’t cost them
any money to do it. You see these big tech companies do it all
the time, like Facebook buying WhatsApp. Everybody has an opinion on that.
Ultimately, First Data is a merchant acquirer. They just play a part of that transaction
when you’re going from the merchant to the Visa network, to the bank.
That’s what Fiserv does. It could be argued that their competitive
position is a little bit trickier in today’s world with Square and PayPal. That’s why
I think the deal was a pretty good one. I’m not sure I feel as strongly
about First Data as I do about Fiserv. All in all, probably a sensible acquisition. Emily Flippen: I think this is probably a
testament to what’s happening in the bigger space. We’re seeing a lot of consolidation. There’s a lot of small players acquiring other
small players, big players acquiring small players in technology in general,
like IBM and Red Hat, which we talked about. There’s a lot of consolidation going around because
we have so many new startups operating in the space. So, when I see stuff like
this happen, it’s not really a surprise. You can’t have so many different operators within
payments or other industries operating independently. There needs to be some consolidation.
Greer: Let’s talk about that space, to wrap this story up. Jason, you talk a lot about the war on cash.
We talk about names like Square and PayPal. Does this deal change your thinking
at all in terms of that bigger war on cash? Moser: It makes me feel like Square and PayPal’s
position is a bit stronger perhaps today than it was five years ago. To understand what Fiserv does —
these are two very different businesses. Fiserv is essentially a software
provider for smaller financial institutions. That’s a good business in which to be.
You provide some good software to big banks like this. They don’t want to switch systems ever.
So, you deliver a decent product. Over time, you can develop some switching costs there,
which is a little bit of a competitive advantage. But I think the real question here is going
to be, where is First Data’s position in this value as we move towards
this trend of electronic payments? 10 years ago, First Data’s value proposition
would be a lot clearer than it is today. I think today, investors, including myself,
would ask themselves the question, why does First Data need to exist in a world where
Square and PayPal are becoming more and more able to do more and more things?
That question, time will only answer. A nice thing for Fiserv if, for some reason,
First Data’s business falls by the wayside — again, they only issued stock to do it,
so they’re not really out of pocket. Shareholders get screwed,
but hey, that’s life.

2 thoughts on “Why Fiserv Bought First Data for $22B in Stock”

  1. Let me help you only about 25 precent of merchants can take square or PayPal. I work in merchant services and about 80 precent of my merchants rate is lower than what square offers. Also firstdata now offers a swipe/nonswipe rate that is lower than square or PayPal.

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